BOY UNTITLED unveil impactful new music video for ‘Losing Time’

Updated: Jul 5, 2021

A rising star emerging from the LA queer-art scene, BOY UNTITLED has unveiled the impactful new music video for his single ‘LOSING TIME’. The nostalgic pop track offers soaring vocals and catchy melodies alongside electronic influences, whilst the music video sees BOY UNTITLED’s sassy strut in front of striking graphics of the earth’s elements, as a metaphor for the climate crisis. Director Felipe Nogueira channels Madonna’s ‘Don’t Tell Me’ music video, with this iconic project set to propel BOY UNTITLED to even greater heights.

Speaking about the release, BOY UNTITLED reveals: "Getting to explore my own music through the visual and production approaches of some of my favorite (and honestly, iconic) artists and music videos from my childhood has been such an awesome mindf***. It's fun to see so many pop-culture trends circling back to the forefront of this moment in a way that I can now embrace. Having spent so much of my life finding my way back home to myself - discovering and uncovering my queerness and authentic expression - it's a gift to be able to express that fully using these pieces of pop culture that meant so much to me (and yet, had to hide) as a kid.”