Following a series of popular releases in 2020, amassing 15 million streams and over 5.5million hits on YouTube, South-African singer, songwriter, and producer Jeremy Loops is back with a summery new single and music video, Postcards, out on Decca Records on 11th June.
Postcards showcases Jeremy’s distinctive vocals, flowing melodies, and sunshine-soaked hooks. Co-written by Jonathan Quarmby (Tom Walker) and produced by Cam Blackwood (George Ezra), the single’s inspiration draws from the unique relationship pressures of occupational travel and long distances. The music video co-directed by Anna Telford and Jeremy in his second foray into directing, portrays this inspiration. Shot in a series of big dynamic rooms, in an old manor house in Cape Town, decorated by a team of artists and stylists, it shows the turbulent ups and downs of relationships, you see love, fighting, fun and some amazing choreography and dancing ubiquitous with Jeremy and his music.
Of the new single, Jeremy says: “Postcards is a song about the ups and downs of relationships, people feel like they are alone when they suffer difficulties in relationships, it’s more common than people admit. This isn’t a sad song, it's a song about acceptance and accepting that difficulties are often part of the journey to finding that solid connection. It’s a very upside-down world we're living in right now. It's hard to see people agreeing on anything, but this is one thing I feel like everyone can agree on. Sometimes we just can’t live with or without each other.”