With new single 'Kosmo', Maie breaks new ground



This week, we're loving 'Kosmo', the new single from Maie, the emerging VR artist who has set out to crack the stereotype of these so-called "virtual idols" common in China's music scene. Her story might not look anything like ours, well how many fo us can jump through different metaverses and change our appearance at whim? But her pursuit for a place to belong and for a real sense of identity is something that the Gen Z youth in particular will relate to. While we don't want to give anything away about the video for 'Kosmo', we can't help but be drawn into the cosy environment of the song's final scene. She's like you, but she's not like you - that's the thing about Maie.


“I can travel to places normal people can’t. Visit worlds most people can only dream of. But I choose to be here. I choose to be with my friends. I choose to discover what it means to be human. I’d do anything to be here, where I want to belong.”


Written and produced by Pete Nappi (UPSHAL, Anne-Marie, Little Mix, Madison Beer), Kosmo has been released by the virtual idol label Avastar.