Keir’s third release of 2021 is an anthem for a new age. A technicolour funfair rollercoaster ride through gender, identity, Boys Will Be Girls detonates and demolishes stereotypes with a mantra of freedom and fulfilment. ‘Shape-shifting is fun’ says Keir ‘Nothing should ever be set in stone’. Taking in gender, masculine beauty, cultural norms and our innate human bias, the track promotes aspirational freedom with some deliciously anthemic one-liners, asking us to stop seeing division and start having fun by being who really are.
Keir exploded onto the scene fuelled by a desire to put out the best song he’s ever written, each and every time he releases a track. Humble but with ambition to share his world, Keir has bravely, and publicly, released songs that deal with the breakdown in his personal relationships, in Paranoid, as well as celebrating the comfort and solace that long-time friendship can give us times of sadness, grief and loss. His last release, Leave a Light On, a duet with Fenne Lily has been streamed 590k times (on Spotify alone) and continues to grow, as does his lockdown anthem Say Love, now streamed over a million times.
Boys Will Be Girls boasts a soaring power-driven instrumental, ferociously charged by drums and driving guitar electro fuzz - the perfect foundation for Keir to ignite us all with his call-to-arms.
“Sometimes, it feels like we are a definite thing. For example, if you’re a boy there are so many ideas attached to that. Really though, who you are should just be who you are surely? It’s fun to shape-shift I think, it definitely makes you more free, in a way.”- Keir
Though British by birth, Keir signed to Vertigo Records in Berlin, indicating an artist with international appeal, alongside UK tastemaker support from BBC Introducing, more than 70 regional UK radio playlists with prominent packages and interviews across radio and media
With each release, Keir has solidified his reputation for highly charged, honest and emotional performance. Keir describes every performance live or on a recording as one that ‘could be your last, so make you better try and make it your best’.